At Gearbox360 we speak to many new business owners that are just starting out, are on a budget and have no idea where their spending for digital marketing should go. A website, probably being the largest digital investment a new business makes, is always in question when a new, small business is launching.
The truth is we feel there are other items that are probably more important and that don’t cost much to get started. For example a Facebook page and a Google business listing. Both of these items are ones that a business owner can create themselves or have us do it. And the main reason for having Facebook and Google in place is because that is what people are going to see when they search for your restaurant or business. Then there is Instagram, LinkedIn and others.
I believe today, the main reason a business needs a webpage is because;
- Where else would you send people from all those different platforms?
- What should be feeding information to all those platforms? and
- Where do people usually feel comfortable researching and learning more about your company?
Your website.
Therefore at Gearbox360 we always start with a Facebook page and a Google Business listing. Once those two items are in place we begin creating the website. Are there other reasons for a business to have a website? Absolutely, but today we just wanted to cover the main reason we believe today a business should have a website.