As 2025 approaches, it’s hard to believe how quickly this year has flown by as we worked to achieve our goals. One critical objective to consider is establishing a website for our business. But why is having a website essential, particularly as we enter 2025?

1. People’s Interaction with the Internet

Our whole world revolves around the use of the internet. A study revealed that there are more internet users than social media users, which said “As of October 2024, there were 5.52 billion internet users worldwide, which amounted to 67.5 percent of the global population. Of this total, 5.22 billion, or 63.8 percent of the world’s population, were social media users.” (Worldwide Digital Population 2024 Published by Ani Petrosyan, Nov 5, 2024)  Of course, most of them are on the internet on their mobile phones. Even locally, people look for quick answers on the internet. This also applies when they look for the services they need for personal or business needs. One study showed, that 81% of shoppers explore a business online before making a purchase. (42+ Statistics About Websites Business Must Know For 2024 Published By Yaqub M, Oct 23, 2024) This is why it’s so important to have a website.

2. Traffic from Google

Most people spend their research on the internet, but the main search engine is Google. Google has been the number one search engine for everyone. Keywords Everywhere showed that in 2024, 8.5 billion Google searches were made per day, or 92% of all traffic. (55+ Key Google Search Stats You Need To Know For 2024 Published by Khyati Hooda, Aug 15, 2024) If that many people search on Google, and one has a website, then there is a higher probability of people finding your business. Success for your business! 

3. Business Growth

Speaking of success, there has been research on the success of businesses with websites. “Small businesses have the probability to grow 2x faster with a website” (42+ Statistics About Websites Business Must Know For 2024 Published By Yaqub M, Oct 23, 2024) I mean think about it, more people feel that a website is proof that a company is more credible. Also, in contrast with in-person shopping, limited to personnel and hours of operation, your website will be open for business 24/7. 

Conclusion

In conclusion, a website is a necessity for businesses striving for success. The Internet has become an integral part of daily life. A website enhances your visibility, allows you to leverage the immense traffic from Google, and builds credibility with your audience. Investing in a website can significantly boost your growth, helping you stay competitive and relevant in an increasingly digital world. That’s exactly what we do at Gearbox360, we would be glad to help you build your website to ensure your business success.

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