Are you looking to expand your audience? You may be just starting your business, or you’re hosting a special event for your business. What if you could market to every home in your neighborhood, without needing a mailing list? This is the strategy of EDDM, which is Every Door Direct Mail. What exactly is this method? Why use it? What are the benefits of using this benefit with postcards? 

1. What is EDDM?

Every Door Direct Mail (EDDM) is a service that allows businesses, non-profit organizations, and local groups to target specific areas without requiring names and addresses on the mail pieces. This tool can help you accomplish a wide variety of tasks. Some of these tasks are:

• Target a location or neighborhood using the EDDM Online Tool
• Send mail to every address in a defined geographic area
• Develop local mailings 
• Mail postcards, menus, flyers, and coupons to drive traffic to local stores or events

Would you like to try it out? Check out the USPS provided tool to get an idea of the routes near you.

EDDM Tool

2. Why Use EDDM for Your Business or Campaign?

Some interesting data about why it’s beneficial to use EDDM is “38% of shoppers say they want to support their community and local creators”, and “nearly 83% of shoppers say they would rather support a local business than a large corporation. Eight in ten shippers are willing to spend more money at local shops.” 

These statistics indicate the potential EDDM offers, as you don’t need a mailing list to get started. EDDM eases to reach a large local audience, and in that audience, makes it possible to find customers who are local and fit into your business demographics and establish your brand as a pillar of the community. 

3. The Benefits of Using Postcards with EDDM

While EDDM can be used with various mail pieces, postcards are one of the most effective options. Why should you choose postcards? For one, they offer instant visibility since there are no envelopes to obstruct your message. Additionally, as with many marketing strategies we share, using EDDM with postcards is cost-effective, and you can customize the postcard size to effectively convey your message. Postcards paired with EDDM make for an excellent combination for promotions, coupons, and announcements. This takes us to our next important point: knowing when is the best time to use this tool. 

4. When Is the Best Time to Use EDDM Postcards?

Like any tool, EDDM serves a specific purpose. It is particularly beneficial for those just getting started or those launching special events. Here are some examples of the best ways to use postcards with EDDM: 

• Launching a new location or service.
  
• Seasonal sales or limited-time offers.
  
• Local events, open houses, or fundraisers.
  
• Reminders or recurring service promotions.
  
• Whenever you want to boost local brand awareness.

Conclusion

Every Door Direct Mail (EDDM) is one of the easiest and most cost-effective ways to get your business in front of your local community—without the hassle of managing mailing lists or expensive ad campaigns. And when you pair EDDM with eye-catching postcards, you get a marketing tool that’s not only affordable but also immediate, tangible, and impactful.

Whether you’re launching a new business, promoting a seasonal sale, or simply trying to stay top-of-mind, postcards offer the perfect format to grab attention right from the mailbox. With the right message and design, you can connect with every door in your neighborhood—and turn casual neighbors into loyal customers.

Ready to make EDDM postcards work for you? Start planning your campaign today, and watch how a simple postcard can deliver big results right to your doorstep. At Gearbox360 we can help you get the postcards you need to start with your EDDM!