In the last article, we saw how branded apparel benefits your company. It strengthens your corporate identity since it gives a visual representation of your corporate culture. It also distinguishes you from your competitors, something vital in the business world. Next, it builds team spirit between your employees and your community. How can it help the rest of the people, including future clients?

Promote Your Brand Everywhere

Everyone loves freebies! One of the most effective ways to spread the word about your business is through branded apparel giveaways to promote your business. When customers wear your branded apparel, they become brand representatives on the go for your company. They share your brand with their networks, family, and friends; helping to grow your visibility among many people.

Cost Effective Strategy

Many marketing strategies don’t offer the same long-term impact as branded apparel. When someone purchases clothing, it’s built to last, allowing repeated use. Branded apparel comes in a wide range of options—various colors, sizes, and styles—that can appeal to a diverse audience across different ages and sizes. Helm notes, “A simple branded bag creates an average of 5,732 impressions over its lifetime.” In comparison, other advertising methods like billboards and emails are often quickly forgotten, eventually being deleted or removed.

Don’t Forget the Power of Digital

While branded apparel is a fantastic tool, don’t forget your online presence. Social media, email campaigns, and a well-designed website are essential to reaching new customers and keeping current ones engaged. At Gearbox360, we help you build your online presence and create a compatible marketing strategy that integrates physical and digital branding.

Ready to take your brand to the next level? CONTACT US to learn more about how we can help improve your business grow!