Summer is coming in fast. This is one of the best times of the year to bring up your game and connect with tourists who can eventually turn into future clients. What tools can you use to get your voice heard among all the fellow businesses around you? We have mentioned business cards and brochures, but there is another one we mustn’t forget. Yard signs can be a powerful marketing tool for businesses. How can you take advantage of them for the summer? Here are some top yard sign uses:

1. Advertising & Promotions

Yard signs can feature your name, business name, phone number, and address. Additionally, you can use them to promote discounts or special offers! In a tourist area, where prices may be higher, this is a great way to enhance visitors’ summer experiences. Share your passion, let potential customers know how you can help them, and explain what they can expect from your services.

 If you are:

• Retail & Shops: Advertise summer sales and discounts, and limited-time offers
  
• Restaurants & Cafés: Highlight seasonal menu items, outdoor dining, and happy hours
  
• Gyms & Wellness Centers: Promote summer fitness challenges and weight loss programs

• Hotels & Resorts: Highlight special vacation packages or weekend getaways
  
• Tourism Attractions: Promote beaches, waterparks, and adventure activities

• Food Trucks & Pop-Up Stands: Advertise locations and menu items
  
• Ice Cream & Beverage Shops: Highlight refreshing drinks, ice cream, or smoothie deals
  
• BBQ & Catering Services: Offer catering for summer parties and event

Summer is such an exciting season, so make your yard signs exciting, which takes us to number 2.

2. Customer Engagement and events 

You not only need to explain the purpose of your business, but it’s also important to share any fun and engaging events you offer. What activities do you have that can make your business more enjoyable and encourage customer interaction? These opportunities not only enhance your brand’s visibility but also help customers connect with you on a personal level.

Yard signs are great for these kinds of events. You get space to tell them about your event but also you can put a QR code that gives more information about your event.

You can advertise:

• Fundraisers & Charity Events: Promote food drives, benefit runs, or community outreach programs
  
• Volunteer Opportunities: Encourage people to join clean-up efforts or charity projects
  
• Outdoor Dining Experiences – Set up rooftop, patio, or beachside dining with themed decor.
  
• Live Music & DJ Nights – Feature local bands, jazz nights, or themed DJ sets.
  
• Food & Wine Pairing Nights – Highlight local or seasonal ingredients with curated pairings.
  
• BBQ or Seafood Boil Events – Offer an outdoor grilling or seafood feast experience

• Exclusive VIP Experiences – Private dining, exclusive tastings, or after-hours tours

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3. Service-Based Business Advertising

Summer is not only the best time for tourist business. It also means more activities for service businesses. Everything starts getting active during the summer, which includes the animals, insects, and plants start growing. Also, more events start happening in homes, which some might need repair or renovations. Service businesses can take advantage of yard signs to promote their service to the people.

• Landscaping & Lawn Care: Promote grass-cutting, gardening, and pool maintenance services
  
• Home Improvement: Advertise roofing, exterior painting, or deck-building services
  
• Pest Control: Warn about summer pests and offer solutions

4. Real Estate & Property Management

Many people come to the area to relax and take their vacation but also to look for options to live here. This is a great opportunity for real estate to put up yard signs and catch the eye of the ones looking for a great place to live! 

Things You Can Include on a Yard Sign:

• Advertise commercial spaces for lease or sale
  
• Provide rental property details and contact information
  
• Promote real estate agencies or investment opportunities

Conclusion

Yard signs are such an effective tool to advertise whatever you need, especially for the summer. You can advertise your business and promotions, events, services, and real estate. This tool helps you not only to advertise but also to connect and engage with your customers and future clients. 

Would you like help designing an effective yard sign for your business? Here at Gearbox360, we would be glad to help you this summer and provide the yard signs you need! We also have many other services we provide. Explore our yard signs and ENJOY 20% OFF! Prices already include a 20% discount.